DTM - L11/10 - Mumbai

Job Description:

Digital Analytics
Career Level: Analyst / SR ANALYST                              Role: DTM & ADOBE Tag Management

Overall purpose:

This role focusses on ensuring tag correctness, DTM management and Adobe implementation accuracy for multiple websites

Detailed responsibilities:

• Lead tag management for international client
• Drive implementation of tags using Adobe Analytics DTM
• Ensure quality assurance of all work product by team, adherence to delivery timelines and contractual SLAs
• Drive engagement and build relationship with client/onshore stakeholders
• Drive further efficiencies in tag management by leveraging existing assets and apps
• Recommend measures to improve efficiency and/or quality of tagging
• Lead defining tagging requirements for re-engineering/new development projects
• Perform metrics implementation tests and ensure that global standards are being utilized
• Communicate defects and act as a consultant for defects resolution
• Participates in development and training sessions

Desired candidate profile:

• Job location: Mumbai (Andheri)
• Expertise in Adobe Analytics Tag implementation using DTM or similar tools like Tealium, Google Tag Manager etc
• Intermediate to advanced JavaScript skills
• Expertise with Adobe datalayer is highly desirable
• Experience on tools like Observepoint/ Columbo or similar ones is desirable
• Experience with HTTPF ox or Adobe Debugger or any other debugging tool
• Overall 3-8 years of experience with digital marketing, tag management, campaign analytics or web analytics
• Excellent domain knowledge, understanding of standard processes and best practices for tag management
• General Business Analyst skills in digital / marketing domain
• Strong technical aptitude and willingness to learn new tools, languages, systems, and platforms
• Strong communication and interpersonal skills

Education:

• BE/ B Tech or technical education
• MBA (Desirable)