Campaign Developer - Marketo - APM/PM - Pune

Job Description:

General Position Requirements / Scope

• Will be a part of operations team working on marketing operations business.
• Need to work as an independent resource / individual contributor while still being part of larger marketing automation cluster and bring synergies
• Daily hands on campaign execution (segmentation, list pulls, flow creation) using Marketo marketing automation platform
• Conduct extensive quality audits on segments and other work in Marketo. Interact with client stakeholders for validation
• Creating campaign performance reports on a weekly/monthly basis using data from Marketo.
• Extensive client communication, project management and problem solving.
• Should be able to create detailed documentation & process flows to capture ongoing projects
• Work with onshore Project manager to get requirements and execute those requirements.

Candidate Profile – Technical Skills

• Strong interpretation and communication skills, i.e., being able to interface with Manager- to VP-level stakeholders and potentially explain analyses/deliverables to a less-technically or analytically-minded audience
• Excellent written and verbal communication skills
• At least 2 years of hands on experience in managing email campaigns/ campaign operations
• Excellent knowledge and minimum of 2 years of experience on Marketo Marketing Automation platform. Certification is added plus.
• Should have hands on experience in all Marketo Modules.
• Should be well versed with Email Marketing concepts & best practices.
• Excellent knowledge and minimum of 2 years of hands-on experience of working on SQL. Certification is a plus.
• MS Office, esp. strong proficiency with MS Excel and PPT
• Strong project management skills, ability to create and execute complex plans.
• Outsourcing / offshoring experience is a plus