Campaign Analyst - BPO4 - Chennai

Job Description:

Job Description : 

• Strong SQL and data manipulation skills; Ability to understand and manipulate large data sets
• SAS CI Studio / CI360 or Salesforce Marketing Cloud experience
• Provide targeting and selection of customers for direct marketing campaigns
• Select and purchase cold surface mail, Email prospect and third-party lifestyle data
• Deliver campaign extracts accurately and on time
• Proactively manage and deliver standard reporting requirements for internal clientss
• Accountable for ensuring that the Data Protection Act is upheld across the Partnership at all times.
• Experience of using campaign management tools to execute campaigns
• Indepth Knowledge in SEO, SEM and Onsite search.