Adobe Campaign SuperUser - L9/8 - Mumbai

§  Understand the Adobe implementation and underlying data model

§  Help in setting up the data model and integration in Adobe Campaign during set up phase

§  Architect and design technical solutions as well as integrate and configure complex technology to drive multi-touch/multi-channel marketing, defined by the buyer’s journey, using a global/regional demand center model

§  Impeccable time management and communication skills

§  Project and Client (Brand team) management experience is a must.

§  Front-end web app development., Client side and Server side JavaScript, CSS, and Responsive design, good understanding of SQL preferred

§  Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management

§  Working alongside junior team members to aid internal growth and improve Adobe Campaign abilities

§  Solves issues from more junior members in the team using all functions of Adobe Campaign to set up, maintain and run multi-channel (email, SMS, In-app message, Direct Mail) campaigns in Adobe Campaign.

§  Escalates technical issues to Client IT and also directly to Adobe support, and owns them to resolution.

§  Supports UAT of new functions and raises IT Change Request requirements in consultation with global team into Client IT

• Bachelor’s degree in business administration, marketing, computer science, management information systems, or related discipline, MBA is preferred
• Should be a certified Adobe Campaign Business Practioner, Adobe Campaign Business Developer/Architect certification is preferred
• Adobe Campaign (Neolane) or Adobe Campaign Standard preferred. Equivalent experience in Marketo, Eloqua, Unica, Exact Target or similar marketing automation platform may qualify
• Scripting/Programming (JavaScript or other), SQL preferred
• Good understanding on how Database works which can be leveraged for Email Marketing Programmes is a must.
• Experience in managing data integration and data model with Adobe Campaign
• Intimate knowledge of Email Marketing Best Practices and trends.
• Minimum 5 years of Email Marketing Experience.
• Minimum 5 years of experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook.
• Strong verbal and written communication skills
• Excellent customer service skills and experience in customer facing role.
• Able to work in a highly dynamic environment and able to multi-task.

§  Deep functional skills in all parts of Adobe Campaign.

§  Full understanding of all configuration options in Adobe Campaign.

§  Should have: Adobe Campaign developer certification

§  Experience building complex workflows in Adobe Campaign, includes new campaigns from nothing and also adapting complex existing templates.

• Understanding of the data flows in Adobe Campaign, both automated and external data set imports.
• Understanding of folder structure and the Adobe Campaign tree
• Manage campaign typologies
• Understanding of best practices using templates and personalisation blocks to minimize campaign set up time
• Create and publish offers