Marketing Manager - BTL

Job Description:

Basic Requirement:

Responsible for planning, budgeting and managing end to end marketing activities, BTL activations, marketing alliances, measurement and metrics to improve walk-ins, brand awareness, walk-ins and conversion at stores.

Job Description:  

• Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price
• Annual marketing activity plan and budget, linked to overall business plan, with strong ROI focus
• Store Branding - Constantly updating and managing in-store and ambience branding to meet communication objectives and drive footfalls and conversions.
• Improving the visual standards of the store, as per the brand guidelines of the company
• Customer Journey - Clearly understand of the consumer journey – purchase pattern and any other key insights and habits and document the insights in defined format along with the data team
• Campaigns - Running local level campaigns to drive store or regional level targets
• New channels - Recommending sources for the growth of retail channels.
• Building advertising and promotional activities. Designing and producing creatives and circulars.
• Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking
• Loyalty program - Increasing market share through customer loyalty programs.
• Working to deliver the highest possible incremental return of sales and profits from marketing spend

Desired Skills and Expertise:

• 3-6 years’ hands on experience in managing end to end marketing, activations for a brand
• Managed a team of vendors, executives, designers, agencies and media folks on ground
• Ability to identify new channels, partnerships, alliances through networking and influencers
• Proven ability to excel in a fast-paced, quickly changing environment enthusiastic about working in a dynamic entrepreneurial set up and manage multiple projects simultaneously

Qualifications                   :  MBA from premier institute.

Experience                         : 3-6 years of experience in managing brand, marketing and BTL activations preferably in retail industry.

Skills     : People Management, Extensive knowledge of Business, Marketing and Brand concepts, On ground exposure in managing activities, Planning and measurement tools, Procedures, control and systems