Senior Manager - Digital Marketing(SOTC)

Senior Manager - Digital Marketing(SOTC)

Stalwart Management Consulting (0 Opening)
8.0 Year(s) To 12.0 Year(s)
0.00 LPA To 17.00 LPA

Job Profile

JD shared by Abe –

Title:  Senior Manager - Digital Marketing.

Experience : 8 to 9 year experience in Digital Marketing.

Band / Grade - (Grade 2B/ 2C)

 

Key Responsibilites:

 

  • Primarily, performance marketing, campaign management, reporting and analytics with very good understanding of Google, Facebook and other digital performance platform.
  • Planning and execution of Digital campaigns for Thomas Cook. Challenges are greater with multiple businesses and lower CPL and CoA targets
  • Micro – management of digital agencies and internal teams to plan budget, monthly targets and ensuring delivery as per the plan.
  • Ensuring daily, weekly and monthly report delivery from agencies and internal teams.
  • Working with product teams to align business targets with marketing activities.
  • Daily monitoring of Google accounts and other campaign platforms to ensure optimum demand delivery, cost control and delivering innovations.

Company Info

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