Senior Manager - Digital Marketing(SOTC)
Stalwart Management Consulting (0 Opening)
8.0 Year(s) To 12.0 Year(s)
0.00 LPA To 17.00 LPA
JD shared by Abe –
Title: Senior Manager - Digital Marketing.
Experience : 8 to 9 year experience in Digital Marketing.
Band / Grade - (Grade 2B/ 2C)
- Primarily, performance marketing, campaign management, reporting and analytics with very good understanding of Google, Facebook and other digital performance platform.
- Planning and execution of Digital campaigns for Thomas Cook. Challenges are greater with multiple businesses and lower CPL and CoA targets
- Micro – management of digital agencies and internal teams to plan budget, monthly targets and ensuring delivery as per the plan.
- Ensuring daily, weekly and monthly report delivery from agencies and internal teams.
- Working with product teams to align business targets with marketing activities.
- Daily monitoring of Google accounts and other campaign platforms to ensure optimum demand delivery, cost control and delivering innovations.
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