Senior Manager - Digital Marketing(SOTC)

Job Description:

JD shared by Abe –

Title:  Senior Manager - Digital Marketing.

Experience : 8 to 9 year experience in Digital Marketing.

Band / Grade - (Grade 2B/ 2C)

Key Responsibilites:

• Primarily, performance marketing, campaign management, reporting and analytics with very good understanding of Google, Facebook and other digital performance platform.
• Planning and execution of Digital campaigns for Thomas Cook. Challenges are greater with multiple businesses and lower CPL and CoA targets
• Micro – management of digital agencies and internal teams to plan budget, monthly targets and ensuring delivery as per the plan.
• Ensuring daily, weekly and monthly report delivery from agencies and internal teams.
• Working with product teams to align business targets with marketing activities.
• Daily monitoring of Google accounts and other campaign platforms to ensure optimum demand delivery, cost control and delivering innovations.